Italy
Wavemaker Italy
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Service category:
Digital, Media & Advertising
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Description
We are Wavemaker. In 2018 we were born as MEC and Maxus joined forces – to form a new agency. Not just a super-sized media shop (ours was the biggest-ever merger in media) but a new breed of global agency delivering world-class solutions for clients through media, content and technology.
The launch was a chance for us to build an agency free from legacy structures and models; an agency with the right talent mix, set-up and speed to help clients find growth in a tough environment. We knew that our combined 20 years of global expertise in media strategy, planning and investment was hugely valuable to clients, but that by integrating it with new skills, we could do a bigger and better job for these clients.
So, we built out from media into new areas. Not areas unconnected to our media expertise – but areas in which we would succeed precisely because of that expertise.
The benefits for clients are clear. We can offer a more diverse range of solutions than ever before. By combining media with content and technology, these solutions are more sophisticated, more integrated, and more effective.
The launch was a chance for us to build an agency free from legacy structures and models; an agency with the right talent mix, set-up and speed to help clients find growth in a tough environment. We knew that our combined 20 years of global expertise in media strategy, planning and investment was hugely valuable to clients, but that by integrating it with new skills, we could do a bigger and better job for these clients.
So, we built out from media into new areas. Not areas unconnected to our media expertise – but areas in which we would succeed precisely because of that expertise.
The benefits for clients are clear. We can offer a more diverse range of solutions than ever before. By combining media with content and technology, these solutions are more sophisticated, more integrated, and more effective.
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